Welcome
We are Grateful you are Here
Fern & Co. isn’t just a brand; it is a way of being. It is a life guided by holistic health, simplicity, and connection. These principles are more than just words; they are the foundation of who we are and what we create, shaping not only the products we offer but the essence of how we live.
At the heart of Fern & Co. is the fern itself - a symbol of resilience, renewal, and growth. The fern thrives when its environment is in harmony, nurtured by light, water, and care. In much the same way, we too flourish when balance and intention guide our lives. Simplicity allows us to strip away the excess, and intention gives us clarity in how we nourish our bodies, minds, and souls.
This philosophy is everything we do. Fern & Co. exists to guide you back to yourself, to help you nurture your being and reclaim balance in your life. We are here to remind you that wellness doesn’t have to be complicated.
Our mission is to empower you to rediscover the sacredness of your existence, to embrace balance as your foundation, and to align with your highest self. Together, we can co-create a life of vitality and intention - a life that not only looks good but is aligned with your most authentic self.
The Collective
The Fern & Co. Collective was founded with a vision to redefine wellness. We believe that true health is rooted in simplicity, balance, and intentional choices—not complexity or extremes. Our mission is to create a space where wellness feels both empowering and achievable, offering thoughtful guidance that integrates into everyday life. At the Fern & Co. Collective, we’re here to demonstrate that wellness is not about doing it all—it’s about focusing on what truly matters to support your mind, body, and soul.
Meet the Team
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Karl Morrison, CPT
CEO & CO-FOUNDER
Fern & Co.’s certified personal trainer, future Master Personal Trainer, Karl, is a trusted expert in fitness. His passion for health and performance drives his commitment to helping others optimize their workouts and achieve their personal fitness goals.
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Alyssa Tornio, CHN & CNWC
DESIGN DIRECTOR
Fern & Co.'s Certified Holistic Nutritionist, Certified Nutrition and Wellness Consultant, and future RYT 200, Alyssa, brings four years of experience and a passion for helping others heal from the inside out. Her holistic approach integrates nutrition, lifestyle, and wellness strategies to empower clients to achieve vibrant health and lasting balance.
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Katie Muggli
Katie is Fern & Co.’s social media specialist, bringing creativity and passion to our online presence. She curates and creates engaging content that reflects our commitment to clean living, holistic wellness, and transparency. From informative posts to behind-the-scenes glimpses, Katie helps connect our community with the best in health and wellness.